Busy at work, passionate about FIFA World Cup, we were catering the users who would have no time to manage their team between two games of different group stages. We also have to encourage the users to create leagues and actively flaunt their achievements on social media.
How can we provide enough time to substitute for the two games of different group stage, an interface that increases the social involvement of the fans, and make the interface consistent through all the platforms that we were designing this game for. Our team learned the problem, studied the time needed to manage substitutions and developed in a way that provides user with enough time to substitute between to group stages.view case study
FIBA wanted their fans to stay involved during the game. In collaboration with Facebook and WeChat, we had to create a quick finishing game that was catering to fans that followed the player stats regularly. They wanted the game to increase the social media presence of the Basket Ball World Cup 2019.
To engage FIBA and non FIBA followers with a less intense game that doesn’t involving managing teams. To design an easy to go game.view case study
The user had to select the food as per the availability in their closest outlet called Hub restricting the user to pick the specific available kinds of food. The inability to track orders efficiently and overcome the confusing and time-consuming payment method.
To design an intuitive app with apparent food selection, payment, and order tracking keeping consistency intact through all the platforms.view case study
Finding the right talents for films and entertainment shows has been a task for casting directors all this while and the challenge is not the lack of talent but the source to find the right talent. Artists have to rely on middlemen to convey the castings with no transparency.
A handy platform to easily connect the directors, actors, and managers for quick auditions and successful projects.view case study
The developers spent very less time on the dashboard. Another major concern was the lack of good senders and the high amount of spam.
How to streamline the process by reducing the number of steps required to achieve a target and create a system that allows legitimate emails in the inbox than them dropping in spam.View case study
Progressing academically with a versatile combination of science, visual communications, psychology, strategy, and management, I have found my inspiration in connecting the dots, going beyond my comfort and creating my own unique story. It has helped me work in areas that needed the capacity to learn and live in uncertainty. It gives me pleasure to continue that journey by adding many more dimensions as I progress.
As a user researcher and experience designer, my primary focus is to understand the needs, behaviors, and motivations of users and that’s where my capacity to empathize with a user is practiced.
As a professional, I am a strong believer in the power of collaboration. You run fast alone, but together you can run farther. I enjoy working with cross-functional teams, contributing to the success of others, and being the ‘never gives up’ person when everything looks head over heels.
I am a strong believer of
“You feed a man a fish, you feed him for a day. Teach a man how to fish and you feed him for a lifetime.”